2010 Olympics Business News for the Vancouver and Whistler regions of British Columbia. Plus, Alberta, the rest of Canada, Washington State, Oregon, Idaho, Montana & California

OlyBLOG Features:


lululemon & Scotiabank followed the advice in our book almost to the letter, and scored 2010 Olympic gold! Check out the CBC video below!

Using TWITTER & Social Media to Leverage Olympic Momentum
CBC interviewed me recently about affordable strategies many companies in Vancouver can use during & after the 2010 Games!
Dianne Buckner, Host of "The Dragon's Den" did the interview for her business news weekend report on CBC - NEWS NOW.

Creative Marketing Strategies For ANYONE in Olympic Regions
Last Minute Ideas to promote your company during 2010

10 Online Promotion Ideas for Retailers in Olympic regions
An article we did for Canada Wide Pubishing about Olympic promotion

Mayor Gregor Robertson wants Vancouverites to become unaccredited 2010 citizen journalists and leverage Olympic momentum during Vancouver's 2010 Games. History in the making»
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:: 2010 Strategy Case Study :: Retailers & Restaurateurs
In September 2008 an interesting event occurred in Vancouver's trendy Kitsilano burb. The following case study demonstrates the unique challenges retailers face, and how difficult it is to market to and leverage an Olympic style crowd. I wrote about it at length on my web marketing website, and think OlyBLOG readers will also find it interesting.

Red Bull, the energy drink people, promoted an event on 4th Avenue that attracted what media estimated to be a crowd of about 35,000 Vancouverites. The turnout, massive by any standards, caught most retailers by surprise.

In fact, many 4th Avenue retailers are still wondering how so many people converged on the street on one sunny day in September, but yet for most retailers and restaurants the huge crowd only marginally boosted sales. Some shops actually did less business. :: read more»