Regional Business News
regarding the 2010 Olympics
in British Columbia, Canada
OlyBLOG is for businesses across Canada,
especially in Vancouver / Whistler and throughout B.C. We also
hope companies in Alberta and United States (i.e. Washington, Oregon,
Idaho, Montana and California) will find OlyBLOG interesting and informative.
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Juxtaposition and Necessary
How incredible is this picture on
the front page
of the Vancouver Sun on December 22, 2005!!
From the Globe and Mail -
October 21, 2006 - "City newspapers
across the continent have witnessed their traditional readership being
eroded by the Internet, a phenomenon that has thrown parts of the industry
into crisis mode."
Juxtaposition is the news media art of situating news information
on a page in a way that focuses attention on where the news publisher
wants you to look.
News media companies decide what you see, and how you interpret it. It
doesn't happen by accident, and Vancouver Sun editors are masters at this
manipulative art form. I would say they are better than most I've seen,
but their sister publication, The Province, comes in at a close
second. They both know how to manage their readers with impeccable expertise.
The picture above has to be placed in the right context in order to understand
how the manipulation works. First, consider that the newspaper is in a
metal sales box on the street. When you walk by, the shining faces of
our Olympic hopefuls jump out and attract your attention. Who could resist
such a display? For most Canadians this picture and headline are absolutely
impossible to resist. It is huge news for hockey fans.
On its own, there is absolutely nothing wrong with how this story is presented,
but on Thursday, December 22, 2005, is this really the Olympic story of
Considering that we live in an Olympic region, is this the most important
Olympic story we should be focusing on? And considering that the healthy
economic balance of our region is dependent on hosting a successful Games
in 2010 is this the best story today that will help our community understand
how we fit into the big picture?
On first inspection nothing seems out of place, but if you look closely
at the date of the newspaper, December 22, 2005, and then read below the
headline that all these hockey players were picked six days earlier on
December 16, isn't this story a little late to warrant a big headline
on the front page? After all, to hockey fans, this is big news, so what
took so long? Surely it can't be because it took a professional news company
like CanWest Global almost a week to source all the pictures. Keep in
mind this is the front page of the Vancouver Sun. It is not the front
page of the "sports" section. According to the Vancouver Sun,
this is BIG NEWS. Strike up the band. (BTW, if you follow Olympic hockey
you already know that in retrospect the only people deserving of being
on the front page are the women, but that's another story for someone
Why would The Vancouver Sun wait so long to run this story?
What would warrant that they sit on it for almost a week?
Remember, this is the news headline peering out at you from the newspaper
box on the street or the headline that's stacked in the corner store facing
up. The juxtaposition is carefully planned and there is much more
happening here than meets the eye.
What if I told you that the real Olympic story of not only the day,
but of the month was also on this page, and that it holds tremendously
more value for local taxpayers than the picture of all these hockey hopefuls?
What if I told you that somewhere on this page there is a story that illustrates
how mismanaged VANOC really is?
How would you feel then knowing that the real story was downplayed and
presented to you in a way that took the sting out of knowing that VANOC
was already on a slippery slope way back in December of 2005?
Remember too that it was a time when VANOC could do no wrong and when
CEO John Furlong was still a local hero.
The Olympic business model is outdated and broken. It is why communities
like Athens fell into $12 billion in debt over their Games and why Salt
Lake City had a deficit of $1.2 billion.
You can't fix it if you don't know it is broke.
OK. Enough mystery. Flip over the front page to see what lies beneath
the fold and discover the real Olympic story of the day. Flip over
the newspaper to see what the Sun doesn't want you to see, but what that
damned pesky journalistic integrity thingy keeps insisting
they show you. flip past
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