Regional Business News
regarding the 2010 Olympics
in British Columbia, Canada
OlyBLOG is for businesses across Canada,
especially in Vancouver / Whistler and throughout B.C. We also
hope companies in Alberta and United States (i.e. Washington, Oregon,
Idaho, Montana and California) will find OlyBLOG interesting and informative.
CURRENT NEWS: For February 2006
It's Turin Time 2006 !!
Support Athletes & Boost Your Business
Keep your money in Canada and keep it
working for Canadian Olympic Athletes.
Considering that Canada's Olympic Teams are in Italy
this month living the dream (February 2006), I thought it
only appropriate to share with you how some of our more progressive Olympic
hopefuls use their websites to boost their visibility and generate revenue.
You probably don't realize it, but
there is an easy way to create an alliance with amateur athletes and trade
off of each other's resources and strengths. Everyone wins.
Amateur athletes usually need financial, and always need emotional support.
It's tough out there on the road. Check out the links below, and as you
do, think of ways you can cross-promote with amateur athletes
of all ranks and styles. It will be good for them, good for you and good
for Canadian sport to establish relationships with these young athletes
when they need you the most.
Cross-promotion is relatively easy. Basically, you can work
with amateur athletes by showcasing them on your business website. Create
strategies in partnership with athletes to help raise their visibility,
which in turn will help them generate revenue so they can train for 2010.
It will be good for everyone by not only helping a Canadian athlete reach
an Olympic goal, it will also raise the visibility of your company.
Don't confuse "struggling amateur athletes who need your help"
with the elite athletes already on the Olympic gold podium. If an athlete
wins a gold medal and they have a bit of business savvy they really don't
need your assistance. Plus, Olympic organizations and sponsors have them
so tied up in stringent agreements that they couldn't talk to you even
if they wanted. Gold medal Olympians have bigger opportunity working with
large corporations. You missed your opportunity to help them so move on
and look for someone who is eager to work with you.
Seek out young struggling athletes who are literally living from day to
day on incomes stretched thin. Seek out the young men and women who are
trying to figure out how they are going to afford to buy new equipment
or pay for physiotherapy for the next few months. They can't train if
they don't have the gear or are in constant pain.
For all the noise Olympic organizations and sponsors make, they don't
even come close to sharing enough of their wealth with up-and-coming athletes.
Many athletes drop out due to financial stress.
Olympic sponsors are mainly interested in gold medal winners with advertising
cachet, or those who are hovering on the fringe of success. Sponsors are
not usually not interested in long shots, and unfortunately, silver and
bronze winners hardly count any more either thanks to aggressive sponsors
and campaigns like "Own the Podium." Nike put it most profoundly,
"You don't win silver. You lose gold." John Furlong, CEO VANOC
recently stated that if an athlete doesn't win a medal they are "empty
handed." Apparently he dismisses the official creed of the Games,
which is, "The most important thing is not to win, but to take part,
just as the most important thing in life is not the triumph, but the struggle.
The essential thing is not to have conquered, but to have fought well."
Many people think that the Canadian Olympic Committee, or the Vancouver
Olympic Organizing Committee, or the International Olympic Committee provide
funds for all young struggling athletes. Well in some respects they do,
but not nearly enough financial support gets channeled to Canadian athletes.
In fact, the profit the IOC makes goes to athletes in countries that are
not as well off as Canada. Which is cool because without those funds we
might never have experienced the Jamaican Bobsled Team or Eddy the Eagle.
(Actually, IOC profit goes to athletes in countries struggling to survive,
but I wanted to leverage a bit of Rick Mercer-styled sarcasm to illustrate
that the money does not stay in the host country -- sorry Jamaica and
England.) Most people are unaware that the profit Olympic organizations
will make in Canada won't stay in Canada. And it is exactly why young
Canadian athletes need your help, and why they need it today more than
If you want to make sure your Canadian dollars are spent on Canadian athletes
you have to get directly involved with the athlete. Skip the middleman.
Don't count on overworked VANOC or the under funded COC, or especially
an organization like the IOC who have been involved in bribery, fraud
and corruption, to handle your money responsibly. The IOC is not your
friend, nor are they Vancouver/Whistler's or Canada's friend. At best
they should be regarded as arms-length alliances. Think of them more like
a bushy-haired Don King-type boxing promoter looking out for their interests
Don't let Furlong lead you astray. The IOC and all the large corporate
sponsors like NBC and Visa who sold billions in advertising to 4 billion
viewers during the Athens Summer Games in 2004 left Greece with a $12
billion dollar debt. With friends like that who needs enemies? Three months
after the Games in Athens Furlong came back to Vancouver and told a banquet
room full of people (about 800) at a Vancouver Board of Trade luncheon
that Athens was a success. Success for whom? Each Greek household is now
on the hook for almost $78,000 US each. It will take generations to pay
The IOC and large corporations take little responsibility when a community
staggers under the cost of hosting an Olympic event. And all the while,
athletes still struggle.
Unfortunately, there is serious disconnect between Olympic organizations
and Canada. If these organizations spent less time and money harassing
small and midsize businesses like the Olympia
Restaurant or Olympic
First Aid Services, they would have more money to support athletes.
Instead they hire lawyers to squander our tax dollars and divide the community.
If you want to do the right thing, don't count on the guys from the "Good
Old Boys" club, instead create relationships with athletes on a one-to-one
bases. Don't forget too, to support your neighborhood sports teams. When
was the last time you bought jerseys for the local hockey or soccer team?
Or maybe contributed a little cash to the junior snowboard or skate stars
in training? These young people need your help. Contact their coaches
and trainers to find out how you can help. Keep your money in Canada and
keep it working for our aspiring athletes. We all know that VANOC wants
to "Own the Podium", unfortunately the Canadian government woefully
under funds sport in this country. If you want it done right you have
to do it yourself.
Get in the Games & Enhance the SPIRIT!!
Not sure where to start? Consider this, all athletes today need a well-designed
website. It raises their visibility, which helps them raise money to continue
training. If you really want to "Enhance the Spirit" and do
something positive to contribute to amateur Olympic sport contact the
athletes listed below or other Canadian Olympic hopefuls and offer to
contribute funds to build, improve and keep their amateur athletic websites
Check out Kristi
Richards' site for a great example of an Olympic hopeful who knows
how to use a website to raise money. This rising star athlete has a plan,
and she and all the other athletes in Canada need your help to make it
happen. We have nothing to do with
Kristi's site and are not affiliated in any way. Click on her name above
and scroll about half way down her web page to see her fundraising strategy.
to the CBC website, the athletes listed below are heading to Turin.
The best to you all! Go to Italy, do your best and revel in the experience.
If you bring back a medal - FANTASTIC! If not C'est la Vie. Hope you had
a ball trying !!!!
The COC & VANOC won't settle for anything less than gold, silver or
bronze, but you should know that most of the rest of Canada is already
proud of you regardless of what happens. Compete to win, but keep it real
Citius, Altius, Fortius
Swifter, Higher, Stronger
and above all, Stay Focused . . .
Cross Country Skiing
- very cool site
-- check it out !!
Bilodeau - good site too!
- check out Kristi's fund raising efforts
through "The Beanery & Sumac Ridge Winery" It's half way
down her homepage. Smart young lady!
Justin out here too at TreeTop Films
Dominique out here too at Oakley
Tuck - recently retired
more about Gord here
(Sorry, couldn't find more links to Paralympic
athlete sites. If you know of others who are going to Turin let me know
and I'll add them.)
Here's a random selection of interesting websites regarding amateur athletics
. . .
of Canadian Olympians
& Database - BIG LIST!
2006 Stats & List of Events
Athletes Bursary Fund
Pressure on Athletes to Win
1 Month Before - Yikes!
What Vancouver/Whistler can expect in 2010
Designs TEAM USA Wear for Turin
Helicopters Snow to Downhill Course
No expense spared to make Games work
Struggling to Finish In Time
Buy Turin Tickets
- Prices & Availability
* We invested over three years and a six-figure budget researching Olympic
organizations' relationships with sponsors, contractors, suppliers, partners,
etc. The results surprised us too. Click below . . .
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