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2010 Articles

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10 Online Promotion Ideas for
Retailers in Olympic Regions


Why are Olympic Organizations
Scared of Social Media?



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2010 Olympics Business News for the Vancouver and Whistler regions of British Columbia. Plus, Alberta, the rest of Canada, Washington State, Oregon, Idaho, Montana & California

OlyBLOG Features:


lululemon & Scotiabank followed the advice in our book almost to the letter, and scored 2010 Olympic gold! Check out the CBC video below!

Using TWITTER & Social Media to Leverage Olympic Momentum
CBC interviewed me recently about affordable strategies many companies in Vancouver can use during & after the 2010 Games!
Dianne Buckner, Host of "The Dragon's Den" did the interview for her business news weekend report on CBC - NEWS NOW.

Creative Marketing Strategies For ANYONE in Olympic Regions
Last Minute Ideas to promote your company during 2010

10 Online Promotion Ideas for Retailers in Olympic regions
An article we did for Canada Wide Pubishing about Olympic promotion

Mayor Gregor Robertson wants Vancouverites to become unaccredited 2010 citizen journalists and leverage Olympic momentum during Vancouver's 2010 Games. History in the making»
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:: 2010 Strategy Case Study :: Retailers & Restaurateurs
In September 2008 an interesting event occurred in Vancouver's trendy Kitsilano burb. The following case study demonstrates the unique challenges retailers face, and how difficult it is to market to and leverage an Olympic style crowd. I wrote about it at length on my web marketing website, and think OlyBLOG readers will also find it interesting.

Red Bull, the energy drink people, promoted an event on 4th Avenue that attracted what media estimated to be a crowd of about 35,000 Vancouverites. The turnout, massive by any standards, caught most retailers by surprise.

In fact, many 4th Avenue retailers are still wondering how so many people converged on the street on one sunny day in September, but yet for most retailers and restaurants the huge crowd only marginally boosted sales. Some shops actually did less business. :: read more»

Crowdsourcing
Citizen Journalism


We don't
BREAK the News
We FIX it!


  Free Seminar - Leverage Olympic Momentum
Learn to Leverage Olympic Momentum



Talk to us
before you talk to them.
Leverage Olympic Momentum



The official creed (guiding principle) of the Olympics is a quote by the founding father of the modern day Games Baron de Coubertin. He said, "The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well."
A short list of NEWS MEDIA
who have covered our story

Grocer Today - Opportunities
BC Business - Construction
ESPN - Overrun Costs
Globe & Mail - 2010 Tickets
Globe & Mail - Business
Seattle Times - 1 Year to GO!
Business Edge - Strategies
CityTV - Leverage The Games
WIRED - Citizen Journalism

WORKSHOPS

Opportunities in
Olympic regions



Talk to us before you talk to them ...
LeverageOlympicMomentum.com - the book

Twitter & the Olympics

If you'd like to see the full CBC / Dianne Buckner News Now interview about Social Media for small businesses click here.

Real journalism consists of
what someone doesn't want published,
all the rest is public relations." George Orwell

Archive of OlyBLOG.com Articles from 2004 to Present
2009 Articles

Tips to Attract 2010 Customers to your Retail Location & Restaurant

Renée Zellweger
Regis Philben &
Tamara Taggart


Women Kicked in Balls
Men Cringe Look Away


6 Months to the Olympics
Are You in the Mood?


Social Media Takes
2010 Olympics Reins


Drive 2010 Traffic to
Your Retail Location


VanChangeCamp
Web 2.0 Meets Politics


Dalai Lama Guest Editor

White Women Can't Ski Jump

Drive Traffic to Your
Store and Restaurant


Strategy Case Study for
Retailers & Restaurants


Barack Obama's Recipe
Humble Grateful Mindful


Athlete's Village Fiasco
Rapidly Grows Convoluted


Can Gregor & Twitter
Save Vancouver's 2010?



2008 Articles

Indie Media PEEPS
Described as PLOTTERS


Olympic Volunteer Info
What You Need to Know


Social Media in Our
2010 Olympics Region


VANOC Needs Obama
But Ends Up With Bush


Board of Trade Crowd
Laughs at CEO Furlong


Athletes' Village
Millennium Trouble


With Us or Against Us
Newspaper Fools Readers


Olympic Politics
Look The Other Way


SURVIVE 2010
What YOU Need to Know


Vancouver Sun
Angers Readers


Gentrification 2010
Vancouver Style


Debunking Vancouver's
Real Estate Market


IOC/WADA's Dick Says
Boycott Beijing 2008?


LOOK THE OTHER WAY
Human Rights Abuse
Vancouver 2010 Style


Boycott Beijing 2008?
or Olympics Sponsors


Canadian Newspapers
are Yesterday's News


Canadian Athletes Struggle

What We Know
About 2010 in 2008


2007 Articles


Gangster Violence
Another 2010 Cost


Dan Rather Gets
Fingered by Courier


Olympics Tickets
Be Wary of Scams


Vancouver FAILS
Livability Test


Marion Jones
Admits to DOPING


The 2010 Ganglympics
Violence in Vancouver


Garbage Strike Hinges
on Olympics Negotiations


Healthcare & the Olympics
What You Need to Know

Rent Your Home
Abandon 2010?


RCMP Security Chief Fired
Yes - No - Maybe?


China Chickens Out
Canadians Bluff Beijing



2007 Articles cont'd

Organic Food for
2010 Business Thought


Offical Paid Booster
Newspaper Out of Closet


2010 Secret Weapon
Crowdsourcing and
Citizen Journalism


City TV Simi Sara
Features Book to Help Locals


Newspaper Promotes Fear Intimidation & Censorship

Vancouver Sun Newspaper
3 Years Late - a Million+ Short


Sun Finally Admits Olympics
Housing could cost $1Billion+


Police Chief Quits
Before Olympics Hit Town


Sun Lends Credence to
Violent Olympic Protesting


What We Know
About 2010 in 2008


BC Place Roof Blows
Bad Omen or A Blessing


2006 Articles


Confused Over 2010 Opportunities?
You're Not Alone


Protesting is All
the Rage - & More


Juxtaposition &
Necessary Illusion


John Furlong Wants
Constructive Criticism


News Media
Inquiry Needed


Vancouver Real Estate
Approaching Panic State


How To Balance
Media Misinformation


Furlong Manipulates
Media Message


Universities Close
Students Suffer


Vancouver Sun Gives
Protest A Toehold


The Business Of
Manipulating Volunteers


Kids Forced
To Volunteer


University Students
Take A HIT


Globe & Mail's
Olympic Report


Olympic Business Model
Is Outdated & Flawed


Auditor General's Report
The Terminator


Intrawest Leverages
Olympic Frenzy


2006 Articlescont'd

Squamish Billboards
Trojan Horse


Just Say NO
To The IOC


Sun Fuels Smokescreen
Necessary Illusion


Vivian Smith Fired
CanWest ReHires


New Era Strategies
Drive Olympic Profit


Alternative Options
For ALL Businesses


#1 Industry
To PROFIT

Hidden Costs
Contaminated Soil


Case Study
Vancouver Protest


Compete? for
Olympic Profit


McDonalds Sells To
Kids in Schools


Media Trouble
Lotus Land Style


Local News Media
Loses Objectivity


Hidden Olympic Costs
Identify Avoid Fix


2010 Media
Experiment


Eagleridge Protesters
Sun Burned


Vancouver Sun
Shades of Truth


Negotiate & Manage
Olympic Relationships


Support Athletes
Boost Business


IOCC Watchdog
Watchdog



2005 Articles

Carole Taylor -
Pulling a Lewinski


$4 Billion in
Opportunities


VANOC VS ESSO
Behind the Scenes


Debbie Intas
10 TIPS from RBC


Americans Doing
Business In Canada


Olympic Security
& Your Business


Want To Be An
Olympic Supplier?


Mistrust of Newspapers
Rises Sharply

2005 Articles cont'd

Media Stacking Deck

Boddy Exposes Belly

Taxpayers Subsidize
VANOC Office Space


Security Business
Terrorists / Fanatics

Olympic Business Secrets

Media Boogymen
Taxes Skyrocket


Sea to Sky Corridor
No Play Zone


Media Panders
to Furlong


Inukshuk Legend

New Information for SMBs

Brian Krieger
2010 Commerce


Jacques Rogge
IOC President


Hon. Stephen Owen
Sustainability


ROOTS - No Secrets

Steve Matheson
Ink by the Gigabyte



2004 Articles

Furlong - Cheerleader

Maurice Cardinal
TORCH STOKER


B.C. is BOOMING

Furlong Gets CBC
Rope-a-Doped


Olympic Bullies

Gordon Campbell

Furlong Spittin' Feathers

Environmental
Hilary Lindh


IOC Censors Athletes

John Singelton - LAW

Keith Sashaw

Kerry Jothen HR GURU

Mainstream Media

Robert Jones
U.S. Connection


Share the Wealth

Terry Wright
Construction Woes


Allen Aubert
Arbitration


David Podmore
Skilled Trades Crisis


Olympic Gouging