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2010 Articles

N E W ! !

10 Online Promotion Ideas for
Retailers in Olympic Regions

Why are Olympic Organizations
Scared of Social Media?

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2010 Olympics Business News for the Vancouver and Whistler regions of British Columbia. Plus, Alberta, the rest of Canada, Washington State, Oregon, Idaho, Montana & California

OlyBLOG Features:

lululemon & Scotiabank followed the advice in our book almost to the letter, and scored 2010 Olympic gold! Check out the CBC video below!

Using TWITTER & Social Media to Leverage Olympic Momentum
CBC interviewed me recently about affordable strategies many companies in Vancouver can use during & after the 2010 Games!
Dianne Buckner, Host of "The Dragon's Den" did the interview for her business news weekend report on CBC - NEWS NOW.

Creative Marketing Strategies For ANYONE in Olympic Regions
Last Minute Ideas to promote your company during 2010

10 Online Promotion Ideas for Retailers in Olympic regions
An article we did for Canada Wide Pubishing about Olympic promotion

Mayor Gregor Robertson wants Vancouverites to become unaccredited 2010 citizen journalists and leverage Olympic momentum during Vancouver's 2010 Games. History in the making»

:: 2010 Strategy Case Study :: Retailers & Restaurateurs
In September 2008 an interesting event occurred in Vancouver's trendy Kitsilano burb. The following case study demonstrates the unique challenges retailers face, and how difficult it is to market to and leverage an Olympic style crowd. I wrote about it at length on my web marketing website, and think OlyBLOG readers will also find it interesting.

Red Bull, the energy drink people, promoted an event on 4th Avenue that attracted what media estimated to be a crowd of about 35,000 Vancouverites. The turnout, massive by any standards, caught most retailers by surprise.

In fact, many 4th Avenue retailers are still wondering how so many people converged on the street on one sunny day in September, but yet for most retailers and restaurants the huge crowd only marginally boosted sales. Some shops actually did less business. :: read more»

Citizen Journalism

We don't
BREAK the News
We FIX it!

  Free Seminar - Leverage Olympic Momentum
Learn to Leverage Olympic Momentum

Talk to us
before you talk to them.
Leverage Olympic Momentum

The official creed (guiding principle) of the Olympics is a quote by the founding father of the modern day Games Baron de Coubertin. He said, "The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well."
A short list of NEWS MEDIA
who have covered our story

Grocer Today - Opportunities
BC Business - Construction
ESPN - Overrun Costs
Globe & Mail - 2010 Tickets
Globe & Mail - Business
Seattle Times - 1 Year to GO!
Business Edge - Strategies
CityTV - Leverage The Games
WIRED - Citizen Journalism


Opportunities in
Olympic regions

Talk to us before you talk to them ... - the book

Twitter & the Olympics

If you'd like to see the full CBC / Dianne Buckner News Now interview about Social Media for small businesses click here.

Real journalism consists of
what someone doesn't want published,
all the rest is public relations." George Orwell

Archive of Articles from 2004 to Present
2009 Articles

Tips to Attract 2010 Customers to your Retail Location & Restaurant

Renée Zellweger
Regis Philben &
Tamara Taggart

Women Kicked in Balls
Men Cringe Look Away

6 Months to the Olympics
Are You in the Mood?

Social Media Takes
2010 Olympics Reins

Drive 2010 Traffic to
Your Retail Location

Web 2.0 Meets Politics

Dalai Lama Guest Editor

White Women Can't Ski Jump

Drive Traffic to Your
Store and Restaurant

Strategy Case Study for
Retailers & Restaurants

Barack Obama's Recipe
Humble Grateful Mindful

Athlete's Village Fiasco
Rapidly Grows Convoluted

Can Gregor & Twitter
Save Vancouver's 2010?

2008 Articles

Indie Media PEEPS
Described as PLOTTERS

Olympic Volunteer Info
What You Need to Know

Social Media in Our
2010 Olympics Region

VANOC Needs Obama
But Ends Up With Bush

Board of Trade Crowd
Laughs at CEO Furlong

Athletes' Village
Millennium Trouble

With Us or Against Us
Newspaper Fools Readers

Olympic Politics
Look The Other Way

What YOU Need to Know

Vancouver Sun
Angers Readers

Gentrification 2010
Vancouver Style

Debunking Vancouver's
Real Estate Market

IOC/WADA's Dick Says
Boycott Beijing 2008?

Human Rights Abuse
Vancouver 2010 Style

Boycott Beijing 2008?
or Olympics Sponsors

Canadian Newspapers
are Yesterday's News

Canadian Athletes Struggle

What We Know
About 2010 in 2008

2007 Articles

Gangster Violence
Another 2010 Cost

Dan Rather Gets
Fingered by Courier

Olympics Tickets
Be Wary of Scams

Vancouver FAILS
Livability Test

Marion Jones
Admits to DOPING

The 2010 Ganglympics
Violence in Vancouver

Garbage Strike Hinges
on Olympics Negotiations

Healthcare & the Olympics
What You Need to Know

Rent Your Home
Abandon 2010?

RCMP Security Chief Fired
Yes - No - Maybe?

China Chickens Out
Canadians Bluff Beijing

2007 Articles cont'd

Organic Food for
2010 Business Thought

Offical Paid Booster
Newspaper Out of Closet

2010 Secret Weapon
Crowdsourcing and
Citizen Journalism

City TV Simi Sara
Features Book to Help Locals

Newspaper Promotes Fear Intimidation & Censorship

Vancouver Sun Newspaper
3 Years Late - a Million+ Short

Sun Finally Admits Olympics
Housing could cost $1Billion+

Police Chief Quits
Before Olympics Hit Town

Sun Lends Credence to
Violent Olympic Protesting

What We Know
About 2010 in 2008

BC Place Roof Blows
Bad Omen or A Blessing

2006 Articles

Confused Over 2010 Opportunities?
You're Not Alone

Protesting is All
the Rage - & More

Juxtaposition &
Necessary Illusion

John Furlong Wants
Constructive Criticism

News Media
Inquiry Needed

Vancouver Real Estate
Approaching Panic State

How To Balance
Media Misinformation

Furlong Manipulates
Media Message

Universities Close
Students Suffer

Vancouver Sun Gives
Protest A Toehold

The Business Of
Manipulating Volunteers

Kids Forced
To Volunteer

University Students
Take A HIT

Globe & Mail's
Olympic Report

Olympic Business Model
Is Outdated & Flawed

Auditor General's Report
The Terminator

Intrawest Leverages
Olympic Frenzy

2006 Articlescont'd

Squamish Billboards
Trojan Horse

Just Say NO
To The IOC

Sun Fuels Smokescreen
Necessary Illusion

Vivian Smith Fired
CanWest ReHires

New Era Strategies
Drive Olympic Profit

Alternative Options
For ALL Businesses

#1 Industry

Hidden Costs
Contaminated Soil

Case Study
Vancouver Protest

Compete? for
Olympic Profit

McDonalds Sells To
Kids in Schools

Media Trouble
Lotus Land Style

Local News Media
Loses Objectivity

Hidden Olympic Costs
Identify Avoid Fix

2010 Media

Eagleridge Protesters
Sun Burned

Vancouver Sun
Shades of Truth

Negotiate & Manage
Olympic Relationships

Support Athletes
Boost Business

IOCC Watchdog

2005 Articles

Carole Taylor -
Pulling a Lewinski

$4 Billion in

Behind the Scenes

Debbie Intas
10 TIPS from RBC

Americans Doing
Business In Canada

Olympic Security
& Your Business

Want To Be An
Olympic Supplier?

Mistrust of Newspapers
Rises Sharply

2005 Articles cont'd

Media Stacking Deck

Boddy Exposes Belly

Taxpayers Subsidize
VANOC Office Space

Security Business
Terrorists / Fanatics

Olympic Business Secrets

Media Boogymen
Taxes Skyrocket

Sea to Sky Corridor
No Play Zone

Media Panders
to Furlong

Inukshuk Legend

New Information for SMBs

Brian Krieger
2010 Commerce

Jacques Rogge
IOC President

Hon. Stephen Owen

ROOTS - No Secrets

Steve Matheson
Ink by the Gigabyte

2004 Articles

Furlong - Cheerleader

Maurice Cardinal


Furlong Gets CBC

Olympic Bullies

Gordon Campbell

Furlong Spittin' Feathers

Hilary Lindh

IOC Censors Athletes

John Singelton - LAW

Keith Sashaw

Kerry Jothen HR GURU

Mainstream Media

Robert Jones
U.S. Connection

Share the Wealth

Terry Wright
Construction Woes

Allen Aubert

David Podmore
Skilled Trades Crisis

Olympic Gouging